IRMA Engine

Meet the AI That Markets for You—Everywhere

As seen on CNBC

IRMA Engine Overview

IRMA Engine Overview

The IRMA Engine is an end-to-end AI-driven execution platform built for scale.
It combines data intelligence, autonomous agents, execution networks, live monitoring, and complete workflow automation inside a single, customizable engine.

Whether you’re an agency, a government department, or a crypto ecosystem – IRMA becomes your engine

What IRMA Engine Delivers

One platform. Many execution powers.
IRMA Engine bundles the capabilities of multiple systems behind the scenes – so customers experience a single command center for planning, launching, and proving execution.

Multi-Platform Campaign Command Center

Launch and manage campaigns across major channels from one login, with centralized reporting and governance.

Compliance-First Advertising Workflows

Built-in controls, audit trails, approvals, and structured campaign setup designed for high-scrutiny environments.

AI Sales Automation & Lead Intelligence

AI-assisted prospect discovery, enrichment, segmentation, outreach flows, and conversion tracking.

Affiliate-Only Reward Execution Network

Mobilize a distributed workforce to execute verified marketing tasks at scale (credits-based rewards).

AI Learning & Certification Ecosystem

Modular learning paths, practical skill-building, and certification-style journeys for teams and communities.

20+ Specialized AI Agents

Agents designed for channel-specific actions (social, community, messaging, research, outreach, and data collection).

Multi-Platform Campaign Command Center

Launch and manage campaigns across major channels from one login, with centralized reporting and governance.

Compliance-First Advertising Workflows

Built-in controls, audit trails, approvals, and structured campaign setup designed for high-scrutiny environments.

AI Sales Automation & Lead Intelligence

AI-assisted prospect discovery, enrichment, segmentation, outreach flows, and conversion tracking.

Affiliate-Only Reward Execution Network

Mobilize a distributed workforce to execute verified marketing tasks at scale (credits-based rewards).

AI Learning & Certification Ecosystem

Modular learning paths, practical skill-building, and certification-style journeys for teams and communities.

20+ Specialized AI Agents

Agents designed for channel-specific actions (social, community, messaging, research, outreach, and data collection).

Agent Library Preview

20+ specialized agents. One unified engine.

Use plug-and-play agents for channel execution and operations support.

Prospecting Agent

Build targeted lead lists, enrich data, and prepare outreach-ready segments.

Professional Network Agent

Manage connections, messages, event invites, and relationship workflows using templates.

Real-Time Social Agent

Publish content, boost engagement, and support consistent community activity across channels.

Digital Ads Agent

Support campaign setup, compliance checks, creative workflows, and performance monitoring.

Messaging Agent

Run structured follow-ups across messaging channels with templates and safeguards.

Email Agent

Create email sequences, manage deliverability workflows, and automate sending and follow-ups.

Local Discovery Agent

Find and validate local business leads, categorize targets, and prepare outreach lists.

Learning Agent

Guide onboarding, recommend learning paths, and support role-based enablement.

Recruitment / Pipeline Agent

Source candidates or partners, track pipelines, and automate onboarding follow-ups.

Support Agent

Assist with task management, workflow navigation, summaries, and operational support.

Scale Beyond Limits

Most outreach channels cap daily actions per account. IRMA Engine scales execution by distributing approved tasks across a large execution network—so you increase volume without adding internal headcount.

IRMA

Common marketing need Typical manual reality With IRMA Engine
Prospecting & list building Manual research + spreadsheets Automated workflows + task validation
Outreach & follow-ups Limited by one account Distributed execution at scale
Visibility & engagement actions Time-consuming daily effort Repeatable tasks + tracked output

IRMA Engine converts manual marketing actions into structured tasks that can be executed across a distributed network—faster, trackable, and repeatable.

Scale Outreach Beyond Per-Account Limits

Affiliate Task Network

Join IRMA Engine’s execution network and complete real, structured marketing tasks. Build your reputation, unlock higher-complexity tasks over time, and earn credits based on verified completion.

What You Do

  • Execute approved tasks (outreach, engagement, validation)
  • Follow clear templates and task rules
  • Track your progress inside your dashboard


Why Join

  • Credits awarded for verified completion
  • Flexible participation—work when tasks are available
  • Grow your score and unlock better task access over time
  • Be part of a scalable execution network powering real brands
Platform Comparison

At-a-glance Comparison

Note: capabilities vary by plan and configuration. This chart reflects typical core
focus areas of each platform.

Capability Cluster IRMA Engine ZoomInfo Mailchimp Salesforce Hootsuite / Sprout OpenAI FirstPromoter

Marketing Automation + LLM Orchestration

Full Platform (LLM + automation + execution)

Email only Social Only LLM Only

Lead intelligence + prospect discovery

Full Platform

Core Focus
(Data/Leads)

Outreach + follow-ups + social execution + AI agents

Multi-Channel + Multi-Platform

Email Only Social Only
(Scheduling/Publishing)
AI Only

Execution network (task-based scale)

Built-in Execution Network

Referral / Tracking
Only

Learning + enablement

Built-in (AI + Credits)

Limited (enablement
add-ons)

White-label + multi-tenant delivery

Full Platform

Stop stitching tools together. Start executing from one engine

IRMA Engine brings 100+ features across 6 core capability clusters into a single execution platform—Campaign Command Center, Compliance & Governance, AI Sales & Lead Intelligence, Affiliate Execution Network, Real-Time Transparency (ILM), and White-Label Infrastructure. While most platforms solve only one slice of the stack, IRMA integrates the data layer, AI agent layer, execution layer, transparency layer, monetization layer, and white-label layer—so organizations can run campaigns, outreach, and operations with reliability, scale, and measurable proof of execution without managing a fragmented toolchain.

White-Label Monetization 
Options

Launch Your Own AI Execution Platform 
Deploy IRMA Engine under your brand with a custom domain, client workspaces, partner admin controls, and branded workflows—ready for agencies, firms, associations, and enterprise clients.

Brand & Deploy

Complete White-Label Solution

Launch IRMA Engine under your own brand with full customization

  • Custom domain, logo, and brand colors
  • Personalized onboarding and user experience
  • Your platform identity from day one
  • Seamless client integration

Multi-Client Workspaces

Isolated Client Environments

Manage multiple clients with complete separation and control

  • Dedicated workspace per client
  • Custom roles and access controls
  • Governance and compliance settings
  • Cross-client analytics dashboard

Partner Admin Console

Centralized Management Hub

Complete control over your entire partner ecosystem

  • Client and permission management
  • Credits and usage monitoring
  • Platform-wide settings control
  • Real-time performance metrics

Branded Workflows

Custom Process Framework

Create and deploy workflows that match your brand methodology

  • Custom workflow templates
  • Your naming conventions
  • Branded execution frameworks
  • Reusable automation blueprints

Client Dashboards

Professional Reporting Suite

Deliver client-ready insights and performance visibility

  • Real-time campaign performance
  • Executive summary reports
  • Custom KPI tracking
  • Exportable analytics data

Execution Transparency

Proof-of-Work Visibility

Share secure execution views for complete accountability

  • Real-time execution tracking
  • Secure shareable view links
  • Detailed action logs
  • Timestamp verification

White-Label Monetization 
Options

Launch Your Own AI Execution Platform 
Deploy IRMA Engine under your brand with a custom domain, client workspaces, partner admin controls, and branded workflows—ready for agencies, firms, associations, and enterprise clients.

Brand & Deploy

Complete White-Label Solution

Launch IRMA Engine under your own brand with full customization

  • Custom domain, logo, and brand colors
  • Personalized onboarding and user experience
  • Your platform identity from day one
  • Seamless client integration

Multi-Client Workspaces

Isolated Client Environments

Manage multiple clients with complete separation and control

  • Dedicated workspace per client
  • Custom roles and access controls
  • Governance and compliance settings
  • Cross-client analytics dashboard

Partner Admin Console

Centralized Management Hub

Complete control over your entire partner ecosystem

  • Client and permission management
  • Credits and usage monitoring
  • Platform-wide settings control
  • Real-time performance metrics

Branded Workflows

Custom Process Framework

Create and deploy workflows that match your brand methodology

  • Custom workflow templates
  • Your naming conventions
  • Branded execution frameworks
  • Reusable automation blueprints

Client Dashboards

Professional Reporting Suite

Deliver client-ready insights and performance visibility

  • Real-time campaign performance
  • Executive summary reports
  • Custom KPI tracking
  • Exportable analytics data

Execution Transparency

Proof-of-Work Visibility

Share secure execution views for complete accountability

  • Real-time execution tracking
  • Secure shareable view links
  • Detailed action logs
  • Timestamp verification

Meet IRMA & IRMAN

Two human-grade AI avatars that power your white-label engine’s identity. 
Choose the avatar your clients interact with — personalized, natural, 
and enterprise-ready.

Your Brand. Our Engine. Infinite Scale. 
Claim your white-label engine today.

Book a Demo

White-Label

Feature IRMA Engine Salesforce HubSpot Mailchimp
White-label-ready branded experience
Custom branding (domain + UI)
Multi-tenant client workspaces
Partner admin console (manage clients + usage)
Client transparency link (execution visibility option)

Learning & Enablement

Capability IRMA Engine BetterUp CoachHub Coursera
LLM-powered course generation on demand
AI Coach embedded inside courses
Credit-based learning consumption
AI assistant for platform navigation + guidance
Learning tied to execution workflows
Always-on background services (queue-based generation/processing + secure cloud storage)

Execution Network (AffiliateBased Delivery)

Standout capability IRMA Engine Impact.com PartnerStack CJ Affiliate Awin (incl. ShareASale)
Task-based execution (beyond referral links): run structured "do this action" tasks
Verified completion logs (proof-of-work, approvals, audit trail per task)
Multi-action execution scope: social + outreach + research (not just link promotion)
Agent-assisted execution workflows (e.g., connection invites, DMs, event invites, comments, shares)
Credits-based reward ledger for completed tasks
Quality gates & governance (rules, limits, review layers for safe scaling)
Private execution pools (run campaigns with curated affiliate cohorts)
Client-facing execution visibility option (live-style progress view / transparency link)

Outreach + follow-ups + social execution + AI agents

Capability IRMA Engine Mailchimp HubSpot Hootsuite/Sprout OpenAI
Outreach sequences + follow-up automation Multi-Channel Email Only
Messaging automation SMS/Chat Email Only Partial
Social automation Multi-Platform Limited Partial Social Only
AI-assisted writing/personalization Limited AI Limited AI Limited AI Limited AI
Templates + assets management Partial
Unified orchestration (outreach + social + reporting) Partial

Specialized Agent Action Rows

Agent-driven execution action (individual rows) IRMA Engine Salesforce Hootsuite / Sprout Mailchimp OpenAI LinkedHelper
Prospecting + list building (where configured) Partial Partial
Enrich / segment leads for outreach LimitedLimited Partial
Draft outreach messages (AI-assisted) Limited Limited LimitedAI only Templates only
Send sequenced outreach + follow-ups (email) Partial (email only)
Send follow-ups via messaging workflows Partial LinkedIn Only
Professional-network connection invite workflows LinkedIn Only
Professional-network direct messages (template-based) LinkedIn Only
Event invites & attendee targeting workflows Limited (email invites) LinkedIn Only
Post publishing workflows (multi-channel) social only Limited (email invites) LinkedIn Only
Comment engagement workflows (rules + templates) Partial LinkedIn Only
Like/react engagement workflows (rules + limits) Partial LinkedIn Only
Share / repost amplification workflows Partial
AI Sales Automation (end-to-end workflows) Partial Limited
Community Automation (chat communities; e.g., Telegram/Discord-style)
AI Recruitment Agent (sourcing + routing workflows)
Research & Data Extraction Agent Partial Partial Partial
API Integrations (unified across modules/workflows) Partial LimitedLimited Limited
Track actions + results in one dashboard social only social only Partial

Lead intelligence + prospect discovery

Feature IRMA Engine ZoomInfo HubSpot Salesforce
Lead discovery (prospecting + list building)
Lead enrichment
Segmentation + contact list management
Pipeline tracking
Data intelligence layer (beyond database)

Marketing Automation + LLM Orchestration

Engine-specific capability IRMA Engine ZoomInfo Mailchimp Salesforce HubSpot OpenAI FirstPromoter
1. AI Agents (20+ execution agents)
2. Avatar Interface (IRMA/IRMAN)
3. Sentiment Tracking (built into execution view)
4. Behavioral Analytics (execution + outreach + engagement behavior)
5. Multi-Vertical Solutions (IR / PR / Gov / Utility-driven ecosystems)