IRMA Token Pre-Sale is live — token holders receive extra platform credits and early access benefits.
Watch demos, catch past sessions, and see what’s coming next.
● Live Soon
In conversation with DIG Team - Stéphane Himbert, Ardi Wicaksono, Steven Hopkins, Erik Mendelson, Alyze Sam.
Three quick videos showing how IRMA executes real workflows.
LI Post Promotion Agent
2:43
See how IRMA automates content distribution across multiple platforms
Prospecting Agent
1:50
Watch AI-powered lead generation and qualification in action
Email Creation and Warm-Up
3:39
Learn how IRMA crafts personalized emails and manages deliverability
Upcoming
Live on X Spaces: Where AI Meets Web3 Marketing
Past X Spaces
Past Podcasts
Join our community to get early access to product updates,
exclusive content, behind-the-scenes previews,
and be part of the IRMA revolution.
| Feature | IRMA Engine | Salesforce | HubSpot | Mailchimp |
| White-label-ready branded experience |  |
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| Custom branding (domain + UI) | |
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| Multi-tenant client workspaces | |
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| Partner admin console (manage clients + usage) | |
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| Client transparency link (execution visibility option) | |
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| Capability | IRMA Engine | BetterUp | CoachHub | Coursera |
| LLM-powered course generation on demand | |
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| AI Coach embedded inside courses | |
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| Credit-based learning consumption | |
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| AI assistant for platform navigation + guidance | |
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| Learning tied to execution workflows | |
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| Always-on background services (queue-based generation/processing + secure cloud storage) | |
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| Standout capability | IRMA Engine | Impact.com | PartnerStack | CJ Affiliate | Awin (incl. ShareASale) |
| Task-based execution (beyond referral links): run structured "do this action" tasks | |
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| Verified completion logs (proof-of-work, approvals, audit trail per task) | |
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| Multi-action execution scope: social + outreach + research (not just link promotion) | |
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| Agent-assisted execution workflows (e.g., connection invites, DMs, event invites, comments, shares) | |
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| Credits-based reward ledger for completed tasks | |
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| Quality gates & governance (rules, limits, review layers for safe scaling) | |
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| Private execution pools (run campaigns with curated affiliate cohorts) | |
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| Client-facing execution visibility option (live-style progress view / transparency link) | |
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| Capability | IRMA Engine | Mailchimp | HubSpot | Hootsuite/Sprout | OpenAI |
| Unified Email Automation Infrastructure (prep → warm-up → send → analytics) | Multi-Channel | Email Only | Partial | | |
| Deliverability workflows (warm-up, pacing, risk reduction – where enabled) | |
Limited | Limited | | |
| Messaging automation | SMS/Chat | Email Only | Partial | Social Only | |
| Distribution → amplification workflows (turn announcements into campaign waves) | Multi-Platform | |
Partial | Social Only | |
| Keyword-driven auto-engagement (monitor keywords → like/comment/share/repost) | |
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Partial | Partial | AI Only |
| AI-assisted writing/personalization | |
Limited AI | Limited AI | Limited AI | AI Only |
| Templates + assets management | |
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Partial |
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| Proof-of-execution visibility (tracked actions + transparency logs) | |
Email Only | Partial | Social Only |
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| Agent-driven execution action (individual rows) | IRMA Engine | Salesforce | Hootsuite / Sprout | Mailchimp | OpenAI | LinkedHelper |
| Prospecting + list building (where configured) | |
Partial | |
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Partial |
| Enrich / segment leads for outreach | |
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Limited | Limited | Partial |
| Draft outreach messages (AI-assisted) | |
Limited | Limited | Limited | AI only | Templates only |
| Send sequenced outreach + follow-ups (email) | |
Partial | |
(email only) | | |
| Send follow-ups via messaging workflows | |
Partial | | | |
LinkedIn Only |
| Professional-network connection invite workflows | |
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LinkedIn Only |
| Professional-network direct messages (template-based) | |
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LinkedIn Only |
| Event invites & attendee targeting workflows | |
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Limited (email invites) | |
LinkedIn Only |
| Post publishing workflows (multi-channel) | |
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social only | Limited (email invites) | |
LinkedIn Only |
| Comment engagement workflows (rules + templates) | |
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Partial | | |
LinkedIn Only |
| Like/react engagement workflows (rules + limits) | |
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Partial | | |
LinkedIn Only |
| Share / repost amplification workflows | |
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Partial | | |
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| AI Sales Automation (end-to-end workflows) | |
Partial | |
Limited | |
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| Community Automation (chat communities; e.g., Telegram/Discord-style) | |
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| AI Recruitment Agent (sourcing + routing workflows) | |
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| Research & Data Extraction Agent | |
Partial | |
| Partial | Partial |
| API Integrations (unified across modules/workflows) | |
Partial | |
Limited | Limited | Limited |
| Track actions + results in one dashboard | |
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social only | social only | |
Partial |
| Feature | IRMA Engine | ZoomInfo | HubSpot | Salesforce |
| Lead discovery (prospecting + list building) | |
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| Lead enrichment | |
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| Segmentation + contact list management | |
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| Pipeline tracking | |
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| Data intelligence layer (beyond database) | |
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| Engine-specific capability | IRMA Engine | ZoomInfo | Mailchimp | Salesforce | HubSpot | OpenAI | FirstPromoter |
| 1. AI Agents (20+ execution agents) | |
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| 2. Avatar Interface (IRMA/IRMAN) | |
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| 3. Sentiment Tracking (built into execution view) | |
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| 4. Behavioral Analytics (execution + outreach + engagement behavior) | |
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| 5. Multi-Vertical Solutions (IR / PR / Gov / Utility-driven ecosystems) | |
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