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This Affiliate Services Agreement (this “Agreement”) is entered into as of [Effective Date], by and between Digital Innovations Holdings Group, Inc., (“Company”) a Wyoming corporation with a principal place of business at 1858 Pleasantville Road, Suite 110 Briarcliff Manor, NY 10510, and (“Affiliate”). Company and Affiliate may be referred to individually as a “Party” and collectively as the “Parties.”
1. Purpose
Company operates an AI-powered platform which provides access to specific utility functions within the Company’s platform, including access to the AI marketing engine “IRMA Engine” (“Engine”) for social media enhancement services, platform credits or discounts, priority access to beta tools, and participation in Company hosted events (the “Platform”). Affiliate desires to perform certain services using the Platform, either manually or through Company-authorized automated tools, in exchange for compensation in the form of Company utility Tokens. This Agreement sets forth the terms and conditions governing Affiliate’s services and compensation.
2. Definitions
For purposes of this Affiliate Services Agreement (the “Agreement”), the following capitalized terms shall have the meanings set forth below:
“Affiliate” means the individual or legal entity entering into this Agreement with the Company to perform Services in exchange for Token-based compensation.
“Agreement” means this Affiliate Services Agreement, including all exhibits, addenda, policies, and schedules incorporated herein by reference, as amended from time to time.
“IRMA Engine” means the Company’s proprietary artificial intelligence–powered software, tools, models, and automation systems used to manage, execute, analyze, or optimize marketing and social media engagement activities.
“Automated Services” means Services performed through Company-authorized automated processes, including AI driven execution of social media tasks on Affiliate controlled accounts, subject to Platform Terms and Conditions.
“Company” means the Wyoming incorporated entity operating the Platform and IRMA Engine, together with its affiliates, successors, and permitted assigns.
“Confidential Information” means any non-public, proprietary, or confidential information disclosed by the Company to Affiliate, whether oral, written, electronic, or otherwise, including business plans, software, algorithms, data, customer information, technical information, and Platform operations.
“Manual Services” means Services performed directly by Affiliate without automation, including manual posting, commenting, liking, sharing, or other engagement activities.
“Platform” means the Company’s proprietary software platform, applications, websites, interfaces, APIs, AI Engine, and related services through which marketing and engagement Services are administered.
“Platform Rules” means the Company’s published policies, technical requirements, acceptable use rules, and operating guidelines applicable to use of the Platform, as updated from time to time.
“Services” means the marketing, social media engagement, and related tasks performed by Affiliate under this Agreement, whether manually or through Automated Services, as authorized by the Company.
“Social Media Accounts” means social media profiles, pages, or accounts owned or controlled by Affiliate and connected to or used in connection with the Platform.
“Token” means the Company issued digital utility token designed solely for consumptive use within the Platform and as non-cash compensation for Services. Tokens do not represent equity, ownership, voting rights, profit sharing rights, debt, or any other form of security or financial instrument.
“Token Compensation” means the issuance of Tokens to Affiliate solely as non-cash consideration for Services performed under this Agreement, as further described in the Token Compensation Addendum or applicable Platform rules.
“Utility Token” means a Token intended exclusively to enable access to, or use of, the Platform’s services and features, and not for investment purposes.
“Independent Contractor” means Affiliate’s status under this Agreement, acknowledging that Affiliate is not an employee, partner, agent, or joint venturer of the Company.
3. Description of Services
Subject to the terms and conditions of this Agreement, Affiliate may perform certain marketing, social media engagement, and related promotional services (the “Services”) on behalf of the Company or its customers through the Platform. Services may include, without limitation:
Affiliate acknowledges that Services are intended to support marketing and engagement activities and do not involve the provision of legal, financial, or professional advice.
3.1 Manual Services and Automated Services
Services may be performed by Affiliate in one or both of the following manners, subject to Company authorization:
(a) Manual Services.
Affiliate may manually perform Services using Affiliate’s own judgment and effort, including direct interaction with social media platforms through Affiliate controlled Social Media Accounts.
(b) Automated Services.
Where expressly authorized by Affiliate, Services may be performed through Company provided or Company authorized automated tools, including the IRMA Engine, which may execute certain tasks on Affiliate’s behalf in accordance with Platform Rules.
3.2 No Guarantee of Tasks or Volume
Affiliate acknowledges and agrees that:
Nothing in this Agreement shall be construed as a commitment to provide Affiliate with any minimum level of Services or compensation.
3.3 Compliance with Platform Rules and Third-Party Policies
Affiliate shall perform all Services in strict compliance with:
Affiliate shall not engage in spam, deceptive practices, fake engagement, manipulation of metrics, or any activity that could reasonably be expected to violate third-party platform policies or applicable law.
3.4 Prohibited Activities
Affiliate shall not, directly or indirectly:
3.5 Independent Performance
Affiliate retains discretion over the manner and means by which Manual Services are performed, subject to compliance with this Agreement. Nothing herein shall be construed to give the Company control over the day-to-day execution of Manual Services, except as necessary to ensure compliance with Platform Rules and Applicable Law.
3.6 No Authority to Bind the Company
Affiliate has no authority to make representations, warranties, guarantees, or commitments on behalf of the Company, or to bind the Company in any manner. Affiliate shall not hold itself out as an employee, agent, partner, or representative of the Company.
3.7 Reservation of Rights
The Company reserves the right to:
4. Authorization and Access
4.1 Grant of Limited Authorization
Subject to the terms and conditions of this Agreement, Affiliate hereby grants the Company a limited, non-exclusive, revocable authorization to access and interact with Affiliate’s Social Media Accounts solely for the purpose of performing the Services expressly authorized under this Agreement.
Such access may include, where applicable, posting content, liking, commenting, sharing, or otherwise engaging with content through Affiliate’s Social Media Accounts using Company provided or Company authorized tools such as IRMA Engine and including automated tools powered by the Engine. The scope of access shall be limited to what is reasonably necessary to perform the authorized Services and shall not extend to any use unrelated to the Platform or the Services.
4.2 Method of Access
Affiliate acknowledges that Company access to Social Media Accounts may be provided through credentials, application programming interfaces (APIs), third-party integrations, permission based authorizations, or other technical means supported by the applicable social media platform.
4.3 Affiliate represents and warrants that:
4.4 Revocation of Access
Affiliate may revoke the Company’s access to Affiliate’s Social Media Accounts at any time, with or without cause, by removing permissions, disconnecting accounts, changing credentials, or providing written or electronic notice through the Platform.
4.5 Affiliate acknowledges that revocation of access may:
Revocation of access shall not create any liability on the part of the Company, nor shall it obligate the Company to continue providing Services that require such access.
4.6 No Ownership or Control Transfer
Nothing in this Agreement shall be construed as transferring ownership, control, or proprietary rights in Affiliate’s Social Media Accounts to the Company. Affiliate retains full ownership and ultimate control of all Social Media Accounts at all times, subject only to the limited authorization granted herein.
4.7 No Agency, Partnership, or Fiduciary Relationship
Nothing in this Agreement, including the authorization granted under this Section, shall be deemed to create any agency, partnership, joint venture, fiduciary, or employment relationship between the Company and Affiliate.
Affiliate does not have authority to act on behalf of, represent, or bind the Company in any manner, and the Company does not assume any fiduciary duty, advisory obligation, or agency responsibility with respect to Affiliate, Affiliate’s Social Media Accounts, or Affiliate’s audiences.
4.8 Compliance with Platform Policies
Affiliate acknowledges that social media platforms may impose restrictions on account access, automation, or third-party tools. The Company does not guarantee that all authorized Services will be permissible under third-party platform policies at all times and shall not be liable for any action taken by a social media platform, including account suspension, restriction, or content removal.
4.9 Security and Reasonable Safeguards
The Company shall use commercially reasonable measures to protect access credentials and permissions provided by Affiliate and shall not knowingly access Social Media Accounts beyond the scope authorized herein. Notwithstanding the foregoing, Affiliate acknowledges that no system is entirely secure and assumes the inherent risks associated with granting third-party access to online accounts.
5. Token-Based Compensation
6.1 Compensation Structure
Subject to Affiliate’s compliance with this Agreement, the Company may compensate Affiliate for Services performed under this Agreement through the issuance of the Company’s utility tokens, IRMA Tokens (the “Tokens”) as non-cash consideration for Services rendered. Token based compensation is provided solely in exchange for completed Services and does not constitute wages, salary, equity, profit participation, or investment consideration.
Affiliate acknowledges that the Company is under no obligation to provide cash compensation and that all compensation under this Agreement shall be made exclusively in Tokens, unless otherwise expressly agreed in writing by the Company.
6.2 Nature of Tokens
Affiliate expressly acknowledges and agrees that:
6.3 Determination of Token Compensation
The quantity of Tokens issued to Affiliate shall be determined by the Company in its sole discretion based on factors that may include:
The Company may modify, suspend, or discontinue Token compensation schedules, task structures, or eligibility criteria at any time. Nothing in this Agreement guarantees Affiliate any minimum amount of Services or Token compensation.
6.4 Issuance and Delivery of Tokens
Tokens shall be issued and delivered to the blockchain wallet address designated by Affiliate following Company confirmation that applicable Services have been satisfactorily completed. Affiliate is solely responsible for providing a valid and compatible wallet address.
Affiliate acknowledges that blockchain transactions are irreversible and that the Company shall have no responsibility or liability for Tokens sent to an incorrect, inaccessible, or incompatible wallet address supplied by Affiliate.
6.5 No Guaranteed Value or Liquidity
Affiliate acknowledges that Tokens have no guaranteed value, liquidity, or market acceptance. The Company makes no representation or warranty regarding the present or future value of Tokens, the existence of any secondary market, or the ability to sell, transfer, or exchange Tokens.
Affiliate further acknowledges that any use or holding of Tokens is undertaken solely at Affiliate’s own risk.
6.6 No Employment or Benefit Rights
Token based compensation does not create an employment relationship. Affiliate is not entitled to any employee benefits, including health insurance, retirement benefits, paid leave, or unemployment insurance, as a result of receiving Tokens under this Agreement.
6.7 Right to Withhold or Adjust Compensation
The Company reserves the right to withhold, delay, adjust, or cancel Token compensation if the Company reasonably determines that:
Such actions shall not give rise to liability or claims for damages.
6.8 No Fiduciary or Advisory Relationship
Nothing in this Section or this Agreement shall be construed as creating any fiduciary, advisory, investment, or agency relationship between the Company and Affiliate with respect to Tokens or Token based compensation.
5. Taxes
Affiliate is solely responsible for all taxes, duties, levies, and reporting obligations arising from compensation received under this Agreement, including income taxes, VAT, GST, or similar charges. Company shall not provide tax advice and shall have no obligation to withhold taxes unless required by applicable law.
6. Independent Contractor Relationship
Affiliate is an independent contractor, not an employee, partner, or agent of Company. Affiliate shall have no authority to bind Company and shall be solely responsible for determining the manner and means of performing the Services, subject to platform rules and this Agreement. Affiliate is not entitled to any Company benefits.
7. Platform Use and Restrictions
7.1 Permitted Use
Subject to compliance with this Agreement, the Platform Rules, and Applicable Law, Affiliate is granted a limited, non-exclusive, non-transferable, revocable right to access and use the Platform solely for the purpose of performing authorized Services under this Agreement.
Affiliate shall use the Platform only in the manner expressly permitted by the Company and solely in connection with legitimate marketing and engagement activities facilitated by the Platform. Any use of the Platform outside the scope of authorized Services is strictly prohibited.
7.2 Compliance with Laws and Platform Rules
Affiliate shall at all times comply with:
Affiliate acknowledges that failure to comply with such requirements may result in suspension or termination of access to the Platform and forfeiture of eligibility for Token Compensation.
7.3 Prohibited Conduct
Affiliate shall not, directly or indirectly:
● use the Platform in a manner that could reasonably expose the Company to legal, regulatory, or reputational risk.
7.4 Account Integrity and Responsibility
Affiliate is solely responsible for maintaining the integrity, security, and compliance of Affiliate’s Social Media Accounts. Affiliate acknowledges that social media platforms may independently restrict, suspend, or terminate accounts based on their own policies, regardless of Company authorization.
The Company does not guarantee that use of the Platform will prevent adverse actions by third-party platforms and shall not be liable for any account suspension, restriction, demonetization, content removal, or enforcement action taken by a third-party platform.
7.5 Monitoring and Enforcement
The Company reserves the right, but does not assume the obligation, to monitor Affiliate’s use of the Platform to ensure compliance with this Agreement, Platform Rules, and Applicable Law. The Company may investigate suspected violations and take any action it deems appropriate, including suspension, restriction, or termination of Platform access.
Such enforcement actions shall not entitle Affiliate to compensation, damages, or continued access to the Platform.
7.6 No Circumvention or Abuse
Affiliate shall not attempt to bypass or manipulate any technical or contractual limitations of the Platform, including task limits, usage caps, eligibility requirements, or compensation thresholds. Any attempt to exploit the Platform for unintended purposes may result in immediate termination.
5.7 No Ownership or License Expansion
Affiliate acknowledges that the Platform, including the Engine, software, interfaces, models, and underlying intellectual property, is owned exclusively by the Company or its licensors. Except for the limited rights expressly granted herein, no license or right is granted to Affiliate by implication or otherwise.
5.8 Modification of Platform Access
The Company may modify, suspend, or discontinue any aspect of the Platform, including features, access levels, or usage parameters, at any time. Continued use of the Platform constitutes acceptance of such modifications.
9. Sanctions and Eligibility
Affiliate represents and warrants that Affiliate is not:
Company may immediately suspend or terminate this Agreement upon a sanctions concern.
10. Confidentiality
Affiliate shall maintain the confidentiality of all non-public information disclosed by Company and shall not use such information except as necessary to perform the Services.
11. Intellectual Property
All content, data, outputs, analytics, and work product generated in connection with the Services, excluding Affiliate’s pre-existing materials, shall be deemed works made for hire to the extent permitted by law, and otherwise are hereby assigned to Company. Affiliate retains ownership of their social media accounts.
12. Disclaimer of Warranties
THE PLATFORM, TOKENS, AND SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT AND TITLE; WE DO NOT REPRESENT OR WARRANT THAT THE IRMA TOKEN IS RELIABLE, CURRENT OR ERROR FREE, MEET YOUR REQUIREMENTS, OR THAT DEFECTS IN IRMA TOKEN WILL BE CORRECTED; AND WE CANNOT AND DO NOT REPRESENT OR WARRANT THAT IRMA TOKEN OR THE DELIVERY MECHANISM FOR IRMA TOKEN IS FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. Some jurisdictions do not allow the exclusion of certain warranties or disclaimer of implied terms in contracts with consumers, so some or all of the exclusions of warranties and disclaimers in this section may not apply to you.
13. Limitation of Liability
(A) TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW: (1) IN NO EVENT WILL COMPANY OR ANY OF THE COMPANY PARTIES BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES OF ANY KIND (INCLUDING, BUT NOT LIMITED TO, WHERE RELATED TO LOSS OF REVENUE, INCOME OR PROFITS, LOSS OF USE OR DATA, OR DAMAGES FOR BUSINESS INTERRUPTION) ARISING OUT OF OR IN ANY WAY RELATED TO THE SALE OR USE OF IRMA TOKEN OR OTHERWISE RELATED TO THESE TERMS, REGARDLESS OF THE FORM OF ACTION, WHETHER BASED IN CONTRACT, TORT (INCLUDING, BUT NOT LIMITED TO, SIMPLE NEGLIGENCE, WHETHER ACTIVE, PASSIVE OR IMPUTED), OR ANY OTHER LEGAL OR EQUITABLE THEORY (EVEN IF THE PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES AND REGARDLESS OF WHETHER SUCH DAMAGES WERE FORESEEABLE); AND (2) IN NO EVENT WILL THE AGGREGATE LIABILITY OF COMPANY AND THE COMPANY PARTIES (JOINTLY), WHETHER IN CONTRACT, WARRANTY, TORT (INCLUDING NEGLIGENCE, WHETHER ACTIVE, PASSIVE OR IMPUTED), OR OTHER THEORY, ARISING OUT OF OR RELATING TO THESE TERMS OR THE USE OF OR INABILITY TO USE IRMA TOKEN, EXCEED THE AMOUNT YOU PAY TO US FOR IRMA TOKEN; (B) THE LIMITATIONS SET FORTH HEREIN WILL NOT LIMIT OR EXCLUDE LIABILITY FOR THE GROSS NEGLIGENCE, FRAUD OR INTENTIONAL, WILLFUL OR RECKLESS MISCONDUCT OF COMPANY; (C) Some jurisdictions do not allow the limitation or exclusion of liability for incidental or consequential damages. Accordingly, some of the limitations of this section may not apply to you.
14. Indemnification
Affiliate shall indemnify and hold harmless Company from any claims, damages, losses, or expenses arising out of Affiliate’s breach of this Agreement, misuse of the Platform, or violation of social media platform rules or applicable law.
15. Release
To the fullest extent permitted by applicable law, you release Company and the other Company Parties from responsibility, liability, claims, demands and/or damages (actual and consequential) of every kind and nature, known and unknown (including, but not limited to, claims of negligence), arising out of or related to disputes between users and the acts or omissions of third parties. You expressly waive any rights you may have under California Civil Code § 1542 as well as any other statute or common law principles that would otherwise limit the coverage of this release to include only those claims which you may know or suspect to exist in your favor at the time of agreeing to this release.
16. Term and Termination
This Agreement shall commence on the Effective Date and may be terminated by either Party at any time upon written notice. Upon termination, Affiliate shall cease using the Platform and Company shall revoke access credentials.
16. Dispute Resolution
PLEASE READ THE FOLLOWING SECTION CAREFULLY BECAUSE IT CONTAINS ADDITIONAL PROVISIONS APPLICABLE ONLY TO INDIVIDUALS LOCATED, RESIDENT, OR DOMICILED IN THE UNITED STATES. IF YOU ARE LOCATED, RESIDENT, OR DOMICILED IN THE UNITED STATES, THIS SECTION REQUIRES YOU TO ARBITRATE CERTAIN DISPUTES AND CLAIMS WITH COMPANY AND LIMITS THE MANNER IN WHICH YOU CAN SEEK RELIEF FROM US.
17. Governing Law
These Terms will be governed by and construed and enforced in accordance with the laws of Wyoming, without regard to conflict of law rules that would cause the application of the laws of any other jurisdiction. Any Dispute between the Parties arising out or relating to these Terms or its subject matter or formation (including non-contractual Disputes of claims) that is not subject to arbitration will be resolved in the courts of Wyoming.
18. Miscellaneous
This Agreement constitutes the entire agreement between the Parties regarding its subject matter and supersedes all prior understandings. This Agreement may be amended only in writing. Affiliate may not assign this Agreement without Company’s prior written consent.
This Exhibit A (this “Token Compensation Addendum”) is incorporated into and made part of the Affiliate Services Agreement (the “Agreement”) by and between Digital Innovations Holdings Group, Inc., (“Company”), a Wyoming corporation, and the undersigned affiliate (“Affiliate”). Capitalized terms not defined herein shall have the meanings set forth in the Agreement.
In the event of any conflict between this Exhibit A and the body of the Agreement, this Exhibit A shall control solely with respect to token based compensation.
1. Purpose and Scope
This Exhibit A governs the issuance, delivery, and treatment of Company issued utility tokens (the “Tokens”) provided to Affiliate solely as non-cash compensation for Services performed under the Agreement. This Exhibit A is intended to expressly distinguish Token compensation from any equity, investment, or securities based arrangement.
2. Nature of Token Compensation
Tokens are provided exclusively as consideration for Services rendered by Affiliate and constitute in-kind, non-cash compensation. Tokens are not wages, salary, equity, profit interests, debt instruments, or investment consideration.
Affiliate expressly acknowledges and agrees that:
3. Determination of Token Compensation
Token compensation shall be determined by Company based on:
Company may modify, suspend, or discontinue Token compensation schedules at its discretion. No minimum compensation or task volume is guaranteed.
4. Issuance and Delivery of Tokens
Tokens shall be delivered to the blockchain wallet address designated by Affiliate after Company confirms completion of applicable Services. Affiliate is solely responsible for providing a valid and compatible wallet address.
Affiliate acknowledges that blockchain transactions are irreversible and that Company has no ability or obligation to recover, replace, or reissue Tokens sent to an incorrect, inaccessible, or compromised wallet address.
5. Valuation and Accounting
For accounting and tax reporting purposes only, Company shall determine the fair market value of Tokens at the time of transfer using a reasonable and consistently applied methodology. Company makes no representation or warranty regarding the present or future value of Tokens.
6. Taxes
Affiliate is solely responsible for all taxes, duties, levies, and reporting obligations arising from receipt, holding, or use of Tokens, including income taxes, VAT, GST, or similar charges. Company does not provide tax advice and shall have no withholding obligation unless required by applicable law.
7. Transferability and Use
Tokens may be subject to technical, contractual, or ecosystem-based restrictions, including limitations on transferability or usability. Company does not guarantee liquidity, secondary market availability, or redemption of Tokens and has no obligation to repurchase Tokens for cash or other consideration.
8. No Custody or Fiduciary Obligation
Upon delivery of Tokens to Affiliate’s designated wallet:
9. Legal and Sanctions Compliance
Affiliate represents and warrants that Affiliate is not a sanctioned or restricted person and that receipt and use of Tokens complies with all applicable laws. Company reserves the right to withhold or block Token transfers where required by law, including sanctions or export control restrictions.
10. Disclaimer of Warranties
TOKENS ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING ANY WARRANTIES OF VALUE, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.
11. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, COMPANY SHALL NOT BE LIABLE FOR ANY DAMAGES ARISING OUT OF OR RELATING TO TOKEN COMPENSATION, INCLUDING LOSS OF VALUE, LOSS OF USE, OR INABILITY TO TRANSFER OR REDEEM TOKENS.
12. No Effect on Equity or Investment Agreements
Nothing in this Exhibit A shall modify or affect any equity related agreement between the Parties. Tokens are not convertible into equity and shall not be construed as consideration under any Equity Swap Agreement, SAFE, Subscription Agreement, or similar arrangement.
13. Governing Law
This Exhibit A shall be governed by and construed in accordance with the laws of the State of Wyoming, and shall be subject to the dispute resolution provisions set forth in the Agreement.
14. Acknowledgment
By performing Services under the Agreement or accepting Tokens, Affiliate acknowledges that Affiliate has read, understands, and agrees to be bound by this Exhibit A.
| Feature | IRMA Engine | Salesforce | HubSpot | Mailchimp |
| White-label-ready branded experience | ||||
| Custom branding (domain + UI) | ||||
| Multi-tenant client workspaces | ||||
| Partner admin console (manage clients + usage) | ||||
| Client transparency link (execution visibility option) |
| Capability | IRMA Engine | BetterUp | CoachHub | Coursera |
| LLM-powered course generation on demand | ||||
| AI Coach embedded inside courses | ||||
| Credit-based learning consumption | ||||
| AI assistant for platform navigation + guidance | ||||
| Learning tied to execution workflows | ||||
| Always-on background services (queue-based generation/processing + secure cloud storage) |
| Standout capability | IRMA Engine | Impact.com | PartnerStack | CJ Affiliate | Awin (incl. ShareASale) |
| Task-based execution (beyond referral links): run structured "do this action" tasks | |||||
| Verified completion logs (proof-of-work, approvals, audit trail per task) | |||||
| Multi-action execution scope: social + outreach + research (not just link promotion) | |||||
| Agent-assisted execution workflows (e.g., connection invites, DMs, event invites, comments, shares) | |||||
| Credits-based reward ledger for completed tasks | |||||
| Quality gates & governance (rules, limits, review layers for safe scaling) | |||||
| Private execution pools (run campaigns with curated affiliate cohorts) | |||||
| Client-facing execution visibility option (live-style progress view / transparency link) |
| Capability | IRMA Engine | Mailchimp | HubSpot | Hootsuite/Sprout | OpenAI |
| Unified Email Automation Infrastructure (prep → warm-up → send → analytics) | Multi-Channel | Email Only | Partial | ||
| Deliverability workflows (warm-up, pacing, risk reduction – where enabled) | Limited | Limited | |||
| Messaging automation | SMS/Chat | Email Only | Partial | Social Only | |
| Distribution → amplification workflows (turn announcements into campaign waves) | Multi-Platform | Partial | Social Only | ||
| Keyword-driven auto-engagement (monitor keywords → like/comment/share/repost) | Partial | Partial | AI Only | ||
| AI-assisted writing/personalization | Limited AI | Limited AI | Limited AI | AI Only | |
| Templates + assets management | Partial | ||||
| Proof-of-execution visibility (tracked actions + transparency logs) | Email Only | Partial | Social Only |
| Agent-driven execution action (individual rows) | IRMA Engine | Salesforce | Hootsuite / Sprout | Mailchimp | OpenAI | LinkedHelper |
| Prospecting + list building (where configured) | Partial | Partial | ||||
| Enrich / segment leads for outreach | Limited | Limited | Partial | |||
| Draft outreach messages (AI-assisted) | Limited | Limited | Limited | AI only | Templates only | |
| Send sequenced outreach + follow-ups (email) | Partial | (email only) | ||||
| Send follow-ups via messaging workflows | Partial | LinkedIn Only | ||||
| Professional-network connection invite workflows | LinkedIn Only | |||||
| Professional-network direct messages (template-based) | LinkedIn Only | |||||
| Event invites & attendee targeting workflows | Limited (email invites) | LinkedIn Only | ||||
| Post publishing workflows (multi-channel) | social only | Limited (email invites) | LinkedIn Only | |||
| Comment engagement workflows (rules + templates) | Partial | LinkedIn Only | ||||
| Like/react engagement workflows (rules + limits) | Partial | LinkedIn Only | ||||
| Share / repost amplification workflows | Partial | |||||
| AI Sales Automation (end-to-end workflows) | Partial | Limited | ||||
| Community Automation (chat communities; e.g., Telegram/Discord-style) | ||||||
| AI Recruitment Agent (sourcing + routing workflows) | ||||||
| Research & Data Extraction Agent | Partial | Partial | Partial | |||
| API Integrations (unified across modules/workflows) | Partial | Limited | Limited | Limited | ||
| Track actions + results in one dashboard | social only | social only | Partial |
| Feature | IRMA Engine | ZoomInfo | HubSpot | Salesforce |
| Lead discovery (prospecting + list building) | ||||
| Lead enrichment | ||||
| Segmentation + contact list management | ||||
| Pipeline tracking | ||||
| Data intelligence layer (beyond database) |
| Engine-specific capability | IRMA Engine | ZoomInfo | Mailchimp | Salesforce | HubSpot | OpenAI | FirstPromoter |
| 1. AI Agents (20+ execution agents) | |||||||
| 2. Avatar Interface (IRMA/IRMAN) | |||||||
| 3. Sentiment Tracking (built into execution view) | |||||||
| 4. Behavioral Analytics (execution + outreach + engagement behavior) | |||||||
| 5. Multi-Vertical Solutions (IR / PR / Gov / Utility-driven ecosystems) |